Yummy©Let's Work

Peak Fitness Gear · Email Marketing

$750K in email revenue
in 90 days.

$750K

Email revenue

45%

Flow conversion rate

3 mo

To full results

90 d

Audit to deployment

The challenge

Where they started.

Peak Fitness Gear had a rapidly growing customer list but was barely using email as a channel. Their approach was limited to generic promotional blasts with no automation, no segmentation, and no lifecycle strategy. Revenue from email was negligible — and they knew they were leaving money on the table.

Our approach

What we did.

We rebuilt Peak Fitness Gear's entire email infrastructure from the ground up, turning Klaviyo into a revenue machine that runs 24/7.

  • 01

    Full Klaviyo audit and platform migration

  • 02

    Complete flow architecture: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP flows

  • 03

    Advanced segmentation based on purchase behavior, engagement, and lifecycle stage

  • 04

    Monthly campaign calendar with seasonal and promotional cadence

  • 05

    Ongoing A/B testing on subject lines, send times, content, and CTAs

  • 06

    Full deliverability overhaul — domain authentication, list hygiene, and warm-up strategy

The results

Where they landed.

$750K in email-driven revenue

within 90 days of launch

45% flow conversion rate

across automated sequences

Email became the #1 revenue channel

surpassing paid ads

Automated revenue running 24/7

with minimal manual intervention

YUMMY didn't just manage our email — they turned it into our highest-revenue channel. $750K in three months. We didn't think it was possible.

Head of Marketing, Peak Fitness Gear

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